Navigating the Thin Line: Direct-to-Consumer Strategies in Healthcare - Balancing Consumerism and Patient-Centricity

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Originally Aired - Sunday, May 5 4:40 PM - 5:30 PM

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Location: N221C


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Title: Navigating the Thin Line: Direct-to-Consumer Strategies in Healthcare - Balancing Consumerism and Patient-Centricity

Description: In an era of evolving healthcare dynamics, the Direct-to-Consumer (DTC) approach has gained momentum, reshaping the traditional patient-provider relationship. This session will delve into the intricate balance required when engaging with consumers in the healthcare space, considering their dual roles as customers and patients, technological innovations in DTC healthcare, ethical considerations and challenges associated with marketing healthcare directly to consumers and building trust in DTC interactions.

Type: Panel Discussion


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